Why AYAM

We train the skills AI cannot replace.

Our approach brings together neuroscience, AI, and humanistic leadership to transform how people lead.

Leadership reimagined for the AI era

We envision a world where leaders do what they do best: create, connect, and inspire, while teams feel aligned, energized, and purpose-driven.

Our mission

Setting the standard for leadership in this new era: leaders who are more aware of how they lead, more connected to their teams, and empowered by technology.

How we work

We build on top of what you already have.

We design each experience around your real challenges and priorities, your teams' current level with AI and your technology stack. 

AI is part of the experience

We build AI into the experience itself, with prompts and activities to explore, go deeper, and practice new skills.

We integrate customised AI assistants and web apps to practice skills during and after the session.

We create spaces to share personal hacks and use cases.
The team

The team behind AYAM

Two complementary perspectives, one question: what if we could teach leaders not just to use AI, but to lead and inspire with it?

Marlene Marin

Leadership facilitator and organizational coach
With more than 10 years supporting international companies in leadership development and digital upskilling, her focus is turning learning into real lasting behavioral change.
She is known for creating spaces where people feel safe to ask questions and experiment.

Carla Casas Diego

AI strategy and transformation
She designs AI strategies that help organizations transform the way they work in a practical and sustainable way.

With a background in AI and an Executive MBA from ESADE, her superpower is quickly identifying the processes with the greatest potential for transformation and turning technological complexity into simple, strategic, and easy-to-adopt solutions.

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